PARISH PRESBYTERIAN CHURCH

Intro: Explain the project… introduce the client… clarify defining aspects that informed the designs

Introduce the Logo…. along with the history of the logo… problems solved, history and vision incorporated

Introduce colors and fonts… how these were considered and how they reflect the culture, vision and history of the church and local considerations

Introduce submarks and illustrated elements… how these reflect history, and meet design needs

Submarks: horizontal, vertical, Parish Life design, PPC

Other marks: Illustrated Parish life marks (compare to historical inspirations: old logos, 15th anniversary, etc), Script variation,

Need: old logos

Introduce rules, grids and other technical matters

Introduce other collateral… business cards, prayer cards, bulletins, note cards, signage, rugs

Need: Photos of Signage and Rugs

Introduce photography… a church full of gifted photographers and videographers… every member ministry

Need: video and photography

Summary…. takeaways from the project: How having a clearly defined brand guides design. How this branding project served the mission and vision of the church. How good design helps communicate.

It all started when…

Sed a ligula quis sapien lacinia egestas. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae. Nulla eu pretium massa. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae.