I love this kind of project. I got to visit the workshop of a local banjo maker and musician who makes absolutely beautiful instruments. The idea design for this logo captures the distinctives of his company: local, hand-crafted, and distinctly Nashville. In addition to the primary logo, I developed several variations based on the client’s needs. The company initials are designed to go on a medallion that will be affixed to each hand crafted banjo.

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the primary brand mark

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a simplified version of the primary design

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an alternative brandmark

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the Medallion brandmark

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The logo collection