growing the flock

This design was created for a capital campaign for a local church. The unique thing about this campaign was that it didn’t have any snazzy bells and whistles, or progress thermometers. Instead, it was focussed on building the community and vision of the church through mindful stewardship. The design needed to reflect this grassroots and organic approach, as well as the the broader vision of the campaign. In addition, the design reflects the image of the cross, and the local geography of the church, which sits atop clover-covered hillsides.

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the primary brandmark

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a secondary mark

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primary and secondary marks

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a fun addition