CAMP WILDERNESS

Intro: Explain the project… introduce the client… clarify defining aspects that informed the designs

Introduce the Logo…. along with the aim and purpose of the logo… problems solved, culture and vision incorporated

Introduce colors and fonts… how these were considered and how they reflect the culture, vision and mission of the camp and the families involved

Introduce submarks and illustrated elements… how these reflect culture, and meet design needs: teams, flags, web, swag

Introduce rules, grids and other technical matters… handbooks, charts, maps

Introduce other collateral… signage, flags, swag, embroidery, stickers

Introduce photography… snapshots, family style… focus on lived experience rather than edited refinement

Need: video clips, photos, etc

Summary…. takeaways from the project: How having a clearly defined brand guides design. How this branding project served the mission and vision of the camp. How good design helps communicate and even create memorable experiences.

It all started when…

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