Dave’s Barber Shop was founded in 2005 by Dave Gould, with the purpose of providing traditional haircuts for men and boys. In a community full of high end salons, Dave saw a need for something traditional, simple and manly.

The logo and brand marks for Dave’s Barber shop are a personalized take on the traditional men’s barber shop. The wolverine, while unexpected in a barber shop logo, epitomizes Dave’s rugged, no-frills approach to men’s t raditional styles, while also adding an element of fun. The associated brand taglines—Stay Sharp, Man Up, Uncompromising, No Fr i l l s—reinforce the simple traditionalism of Dave’s services.

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The primary brand mark

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alternative brand mark